Bean to Bar Chocolate Show 

Just like the popularity of specialty coffee in China, people now pay more attention to concepts of 

organic, nature, health and originality due to the improvement of livelihood. 

Now bean to bar chocolate becomes blossom in China. 

However it's in the infancy now and need more support and care to grow up. 

So that’s why we set this bean to bar chocolate area to promote the concepts of bean to bar and 

help people to know it and then to consume it.

Overview

Name: Bean to Bar Chocolate Show
 

Time & Avenue: 

Shanghai: 

2022. 12.

Shanghai New International Expo Center

Approval: Shanghai Commercial Committee
 

Supporters: 

FCIA-FineChocolate Industry Association

VICOFA-Vietnam Coffee-Cocoa Association

WCFO-World Cocoa Farmers Organization

Farm Gate Foundation   

European Cocoa Commerce 

FCCA - FIne Chocolate & Cocoa Alliance
  

Organizer: Chinno Exhibitions
 

Size: 60+ brands and companies
 

Events:  

Choc Expo Shanghai(CHOCEX)

China Cocoa Forum

Chocex Choc Workshop 

Cafe Expo
 

Website:  www.chocex.com.cn

Bean to bar Benefits

Promote the concepts of Bean to bar chocolate

Attract and gather numerous chocolate professionals and lovers together via 

the Choc Expo Shanghai which could help to reach the best promotion effect. 

Embody the value of bean to bar chocolate

A special area set for bean to bar chocolate maximizes the particularity and priority. 

Combine with the choc workshop, people could know more easily about the charm and 

value of bean to bar chocolate through the presentation of chocolate making. 

(Please refer to the CHOCEX Workshop KIT for more details)

Promote the sales of bean to bar chocolate

The concurrent Cocoa Forum will be associate with this special area and stress on 

the prospect of bean to bar chocolate in China and global market, 

share the latest industry information and marketing experiences, 

and finally achieve the goal of expanding market share and sales promotion. 
 

Bean to Bar Publicity

Pre-exhibition publicity: the bean to bar chocolate area and 

the cocoa forum will be highlighted independently mainly on official website, 

weibo, wechat, EDM Newsletter, MSM and our media partners home and abroad.
 

During the exhibition: the bean to bar chocolate area will be specially marked in

the exhibition guide (one for each visitor). And there will be a floating flag above 

the Area indicating the bean to bar chocolate area.

Post-show: there will be post-show report about the event on official website, weibo, wechat, EDM Newsletter, 

MSM and our media partners home and abroad.